Book cover for Show Your Work! by Austin Kleon

Show Your Work!

Austin Kleon

Notes


Jan 18, 2023 · 9 min read

🤔 Impressions:

This is a fantastic book that provides insights into why we should share our work and progress with others. It essentially describes ways for creatives to get discovered and find their people. This book details how an audience will find you once you put your work out there, while simultaneously getting really good at whatever it is you do. It encouraged me to be open about what I’m working on and to consistently post bits and pieces of my work, ideas, and what I’ve recently learned online.

My favorite takeaways were thinking about your work as a never-ending process that you can share with the world, how to build a name for yourself, and how to deal with the ups and downs of putting yourself out there for the whole world to see.

This is a short, little book that can be read in a few hours. I highly recommend it to any creatives, artists, and makers (something I believe we all are). This book was what inspired me to start sharing more of my work online and to start my website.

💡 Takeaways:

📄 Chapters:

You don’t have to be a genius

Don’t be a genius, find a “scenius”: a group of creative individuals who share ideas and breed creativity/innovation. It doesn’t matter how smart or talented you are, what’s important is what you can contribute (ideas, quality connections, conversations, etc.). You really need to share your work online in this day and age, to find your “scenius”. Good work is not created in a vacuum, it’s created in a “scenius”.

Be an amateur. We all start out as amateurs who will try anything, take chances, experiment, and follow our whims. Sharing our work when we’re just starting out is incredibly helpful to those who are first starting out as well.

Think process, not product

When asked if he had any advice for students, journalist David Carr said, “No one is going to give a damn about your résumé; they want to see what you have made with your own little fingers.”

Take people behind the scenes and share your creative process, your learning journey, with them. Forget the end product, focus on your processes and the products will come naturally.

Share something small every day

Overnight success is a myth. Dig into almost every overnight success story and you’ll find about a decade’s worth of hard work and perseverance.

Document what you’ve done each day and share a small piece of your process, this shows people what you’re working on right now. Don’t worry about your post being perfect. A lot of things online are garbage (yes, even your stuff), but after you collect enough trash, one of them is bound to be a diamond in the rough.

Buy a domain name, start a blog, and claim your corner of the internet. Get a website that’s uniquely yours. Make that your home base for all things that interest you. Build a good name for yourself on this website, and keep your name clean. Focus on providing quality content, don’t worry about money, fame, etc. or you’ll never get it. If there’s one thing you take away from this book, it’s buy a domain name.

Open up your cabinet of curiosities

Share things you genuinely enjoy, and don’t be ashamed of that. Be original, be passionate, and you’ll connect with likeminded people who share similar interests. Your interests clue people in to the type of person you are, and what you want to do. You may also find new collaborators for future projects by sharing your work online.

Tell good stories

Your work tells a story, so learn to be an effective storyteller. Talk about your learning processes, what you learn, the mistakes you make, the projects you do, how you practice, and if you can share the final outcome of all your hard work. It doesn’t matter if your tale is finished or not, just talk about where you’ve been, where you are now, and where you’re going.

Always keep your audience in mind when telling your story. Value their time, speak directly and in plain terms.

Teach what you know

When you teach people about what you know, you’re generating more interest and hype around that topic.

Don’t turn into human spam

Stop worrying about how many people follow you and start focusing on the quality of the people who follow you. Talk to people that excite you, talk about stuff that excites you, do what excites you. Try to drop anything, or anyone, that drains you.

Learn to take a punch

Putting your work out there for the whole world to see is scary. It makes you vulnerable, so you have to be ready for the good and the bad things people are going to say. The more popular you are, the more critics you’ll face.

The best way to prepare for this is to get hit a lot. Put out a lot of work, and spring back as quickly as possible from any negativity. If criticism is well deserved, learn from it and come back stronger than ever the second time around.

And of course, your worst hater is the one who lives inside your head. Please make your head a nice place to be, be kind to yourself and cultivate a growth mindset.

Sell out

Make the jump to start asking for money in return for your work only when you feel you’re putting out work that is actually worth something. Put a price on your work and your time.

Always be open to new ideas (be ambitious), but also learn to value your time just as much as your work. Learn to say “No” to opportunities that don’t contribute much to your work or that you don’t want to do. Save saying “Yes” for only the most meaningful opportunities.

Stick around

Just keep playing the game. Keep moving forward and find the next best thing to work on. It doesn’t matter if you’ve succeed or failed in the past, all that matters is what you’ll do now.

As yourself “What’s next?“. Don’t lose momentum, so try using the end of one project as inspiration for the next.

Take a sabbatical to refuel after burning out. Some of your best ideas can come to you during a sabbatical, and you can work on those ideas for years after.

Get rid of old material, but remember you never really start over. All the work you’ve done before and the lessons you’ve learned stick around even when you start over. Think of starting over as a new beginning.

🌟 Quotes I Like:

creativity is always, in some sense, a collaboration, the result of a mind connected to other minds.

The best way to get started on the path to sharing your work is to think about what you want to learn, and make a commitment to learning it in front of others.

Share what you love, and the people who love the same things will find you.

Become a documentarian of what you do. Start a work journal: Write your thoughts down in a notebook, or speak them into an audio recorder. Keep a scrapbook. Take a lot of photographs of your work at different stages in your process. Shoot video of you working. This isn’t about making art, it’s about simply keeping track of what’s going on around you. Take advantage of all the cheap, easy tools at your disposal—these days, most of us carry a fully functional multimedia studio around in our smartphones.

Don’t think of your website as a self-promotion machine, think of it as a self-invention machine.

our work doesn’t speak for itself. Human beings want to know where things came from, how they were made, and who made them. The stories you tell about the work you do have a huge effect on how people feel and what they understand about your work, and how people feel and what they understand about your work affects how they value it.

If you want fans, you have to be a fan first. If you want to be accepted by a community, you have to first be a good citizen of that community. If you’re only pointing to your own stuff online, you’re doing it wrong. You have to be a connector.

Make stuff you love and talk about stuff you love and you’ll attract people who love that kind of stuff. It’s that simple.

You just have to be as generous as you can, but selfish enough to get your work done.


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